Affordable Social Media Commercials

• 87 percent of online marketers use video content according to Outbrain.

• 46 percent of users take some sort of action after viewing a video ad, according to the Online publishers association.

• According to Forbes, 59% of executives would rather watch video than read text.

• Video ads increase purchase intent by 97% and brand association by 139% according to Unruly.

• Forrester Research says that it is 50x easier to achieve a page 1 ranking on Google with a video.

• Implix says, an intro email that includes a video receives an increase click-through rate by 96%.

• 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

• Blog posts using a video attracts 3 times as many inbound links as blog posts without a video. (Source: SEOmoz)

• Online video now accounts for 50 percent of all mobile traffic & up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)

• Mobile & tablet shoppers are 3 times as likely to view a video as laptop or desktop users. (NPD)

• Over 1 billion unique users visit YouTube every month, spending more than 4 billion hours watching videos (YouTube).

• According to the Step2 Company, shoppers who viewed video were 174% more likely to purchase than viewers who did not. (Retail Touchpoints Channel Innovation Awards)

Mist Media Reports

• The average user spends 88% more time on a website with video to watch. (Source: Mist Media)

• Video and e-mail marketing can increase click-through rates by more than 90 percent. (Source: Mist Media)

• Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)

• Having video on your landing page can make it 53% more likely to show up on page 1 of those results on Google. (Source: Mist Media)

Invodo Reports

• 52% of consumers claim that watching product videos makes them more confident in online purchase decisions. (Invodo)

• 92% of mobile video viewers share videos w/ others. (Invodo)

Orion 21 Reports

• Landing pages with a video have up to 800% more conversions than the same page without a video to watch.  (Source: Orion21).

• Videos are shared 1200% more times than links & text combined.  (Source: Orion21)

Brainshark Reports

• 59% of senior executives prefer to watch a video over reading text. (Source: Brainshark)

• Information retained in 1 minute of online video is equal to roughly 1.8 million written words. (Source: Brainshark)

Marketing Sherpa Reports

• Video attracts 2 - 3 times as many monthly visitors, doubles their time spent on the site and had a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)

• Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)

• Video attracts 2 to 3 times as many monthly visitors & doubles their time spent on the site. You will also see a 157% increase in organic traffic from search engines by including more video on your site (Source: MarketingSherpa).

Insivia Reports

• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (insivia)

• 90% of users say that seeing a video about a product is helpful in the decision process (insivia)

Comscore Reports

• 85% of U.S. internet audiences watches videos online. The 25 - 34 age group watches the most online videos, & adult males spend 40% more time watching videos on the internet than females do. (Sources: comScore and Nielsen)

• Retail site visitors who view video stay 2 minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore)

eMarketer Reports

• One out of four marketers are already using video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns. (eMarketer)

• 51.9% of marketing professionals worldwide claim video as the type of content with the best ROI. (eMarketer)

• Affluent consumers prefer videos & search to other digital advertising formats; 41% of affluent online shoppers reported to eMarketer that they took an action after viewing one of these t2 ad formats. (eMarketer)

Internet Retailer Reports

• According to Internet Retailers, 52% of customers say that watching product videos makes them more confident in their online purchase decisions. When a video is informational, 66% of consumers will watch the video two or more times. (Internet Retailer)

• Internet Retailer reports that shoppers who viewed video on Stacks & Stacks product pages are 144% more likely to add to their cart than other shoppers. (Internet Retailer)

• Shoppers who view video on Onlineshoes.com convert at 45% higher rate than other shoppers, & the site has seen a 359% year-over-year increase in video views. Product pages w/ video have higher conversion rates than product pages without video. (Internet Retailer)

• Visitors who view product videos are 85% more likely to buy than visitors who do not view. (Internet Retailer)

• Over 90% of shoppers surveyed found video useful in making purchase decisions, according to one study of Swimwear Boutique consumers. (Internet Retailer)

• Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with a decrease in returns by 25%. (Internet Retailer)

• Viewers in general are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

Cisco Reports

• Internet video traffic will be 69 percent of all global consumer Internet traffic in 2017. (Cisco)

• By 2016, 2/3 of the worlds mobile data traffic will be video (Cisco)

​